Gucci is in trouble once again for their offensive clothes. A couple of months ago, the luxury Italian fashion brand got into some hot water for its blackface sweaters. The company was criticized for its racist sweaters and Gucci ended up pulling the sweaters and issuing an apology. Now, the Sikh Indian community is not happy with Gucci over it’s $800 “Indy Full Turban”, reports The Washington Post. People said that it was “offensive” and “insensitive” towards the Sikh community. Furthermore, Gucci was slammed for culturally appropriating Sikh culture.
The Gucci Turban made it’s premiere last year at a Gucci fashion show. A white model walked the runway with the turban which upset the Sikh community. Two aspects bothered them. First, there were no brown models on the runway to rock the turban. And second, it was considered insensitive to the Sikh community.
Although the initial backlash was strong, Gucci went ahead with the “Indy Full Turban” and began selling it recently.
“A gorgeously crafted turban is ready to turn heads while keeping you in comfort as well as trademark style,” Gucci wrote of their new apparel that costs $790.
The Sikh Coalition tweeted, “The turban is not just an accessory to monetize; it’s a religious article of faith that millions of Sikhs view as sacred. Many find this cultural appropriation, inappropriate, since those wearing the turban just for fashion will not appreciate it’s deep religious significance.”
The turban is a way for Sikhs to represent their faith. It symbolizes self-respect, courage, piety, and spirituality. Additionally, it’s a way for the Sikh community to carry their values and history.
“It’s blasphemy to flaunt it as a hat or as a fashion accessory. We demand immed[sic] withdrawal of selling turban like this or we will Trend #BoycottGucci as you[sic] hurting our Sentiments,” one Twitter user wrote.
Others pointed out that for Gucci the turban might just be a fashion accessory, but for Sikhs, it can have severe consequences. There has been a rise in violent hate crimes against Sikhs where they were mistaken for Muslims. For instance, a Sikh man was beaten for his perceived religion in Oregon.
“Wow. @Gucci and @Nordstrom are selling turbans as fashion items,” Simran Jeet Singh tweeted. “We’re attacked and killed for how we look, and now corporations get to profit off that same look? Feels wrong to me. Your thoughts?”
“This is beyond aggravating. Did someone @gucci even bother to figure out what a dastaar (turban) means to Sikhs?” Aasees Kaur said. “Did it cross your minds to consider the history behind our identity? My people are discriminated against even killed, for wearing a turban.”
Although Gucci did not respond to the backlash, Nordstrom, however, tweeted they were pulling the turban from their stores, according to 10 News.
“We have decided to stop carrying this product and have removed it from the site. It was never our intent to disrespect this religious and cultural symbol. We sincerely apologize to anyone who may have been offended by this.”
This isn’t the first time a luxury brand got in deep trouble for insulting a culture. Considering how populous India is, it might be wise for Gucci to apologize and pull the turban. But they could stay the course and end up a disaster like Dolce and Gabbana in China.